TMchecks.com is a web application enabling free and easy trade mark searching for ordinary people.
Often most people forget the important step of performing trademark clearance searching before naming their new business or product. Therefore they are unnecessarily risking potential trademark infringement taken against them in the future which could include the cost of re-branding or ceasing trade while addressing take down requests or arguing against suspension on a marketplace such as Amazon, Etsy or RedBubble.
A strong brand is one of the most valuable assets a company has. For example in 2021, Coca-Cola is the world's most valuable and strongest soft drink brand with a brand value of US$33.2 billion. Pepsi on the other hand has a brand value of US$18.4 billion. Lesser known brands with lower brand equity in the soft drink category are unable to command premium pricing, customer loyalty, higher sales volume and broader product distribution.
TMchecks is part of the Berserq ecosystem. A useful signal is provided to us in deidentified form pertaining to brand words that are trending commercially.
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